INDUSTRY

Direct to

Consumer (DTC)

Selling Direct to the Modern Consumer without third-party retailers or wholesalers 

direct-to-consumer-consulting.jpg

Dramatic Ecommerce Growth

Due to the rise in globalization, retail sales have increased dramatically, making it imperative all retailers to understand the drastically transformed consumer behavior and provide a more seamless customer experience.

Ecommerce has become a necessity and retailers and ramping up their efforts to stay ahead of the competition.

Warehouse Workers

Why Brands are Transitioning to Direct to Consumer

The message is clear from consumers, they are beginning to prefer ecommerce over a brick and mortar experience. Foot traffic to store locations has continued to shrink while ecommerce numbers continue to grow quickly. Legacy brands are now adapting and moving their business online. 

Customers have come to expect any and all brands to be accessible and available online. Legacy brands are now taking back control over how their brand merchandises and messages its products.

There has never been a better time to evolve a customer relationship into a more direct connection.

We can assist in building a roadmap that guides you to the right vendors, technologies, and partners to enable you implement these commerce and marketing strategies.

Customer Journey

Ecommerce is no longer just buying online but a new way of doing things, of interacting with products and brands.

People believe they are buying products but in reality, they buy experiences. Creating an experience that becomes invisible and even assumed is the holy grail of ecommerce. The closer we come to providing a convenient, helpful, easy to navigate, non-intrusive and ease of multi-channel shopping experiences, the closer we are to removing all barriers.

The customer journey is the path, the sequence of experiences through which your customers move through. You can leave things to chance however the customer journey will most likely end in unfavorable circumstances.

Being purposeful in the creation of this customer journey is the most comprehensive "optimization" you can do to increase conversions, revenue and profit from your online store.

© 2020 by 427 Insights. All Rights Reserved.

427Insights_LogoFINAL_rgb.png