CUSTOMER-SHOPPER FOCUSED ON MULTI-CHANNEL & PLATFORM EXPERIENCES
In todays ever changing digital experiences across multiple platforms and channels, we take a modern approach to your digital marketing needs. We are experts in data and customer journey's across all digital channels with a heavy key focus on funnel conversion turning shoppers to buyers to provide your business with success!
The importance of creating and using a digital marketing plan to support digital transformation and company growth
Where do you start if you want to develop a digital marketing strategy?
It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively.
The challenges of digital marketing
A common challenge is where to start drawing up your digital marketing plan. Your plan doesn't need to be a huge report.We recommend creating a lean digital plan based on our approach to implement your digital plan rapidly to gain traction.
Another challenge is the sheer scope and scale of digital marketing.
There are so many great digital marketing techniques ranging from search, social and email marketing to improve the digital experience of your website. Within each digital marketing technique, there are lots of detailed tactics that are important to success, so they need to be evaluated and prioritized, for example from dynamic content for email automation, website personalization to programmatic, retargeting, and skyscraper content for organic search.
A recommended approach for developing a digital strategy
Whether you have a strategy or not, at the heart of the Smart Insights 'Opportunity, Strategy, Action' approach to improving digital marketing, is benchmarking to compare where you are now to assess the potential against where you need to be in the future.
10 reasons why you may need a digital channel strategy
1. You're directionless
2. You won't know your online audience or market share
3. Existing and start-up competitors will gain market share
4. You don't have a powerful online value proposition
5. You don't know your online customers well enough
6. You're not integrated ("disintegrated")
7. Digital doesn't have enough people/budget given its importance
8. You're wasting money and time through duplication
9. You're not agile enough to catch up or stay ahead
10. You're not optimizing